Brine or salt the chicken. For extra juiciness, stir salt and honey into water until dissolved, then submerge chicken for 30–60 minutes in the fridge. Short on time?
Skip the brine and lightly salt the chicken 20 minutes before cooking. Pat dry well either way.
Mix the dry rub. In a small bowl, combine smoked paprika, garlic powder, onion powder, chili powder, cumin, black pepper, and salt. This blend adds a smoky backbone without loads of sugar.
Season generously. Rub the spice mix all over the chicken, lifting the skin gently to get some seasoning underneath if using skin-on pieces.
Let it sit at room temperature for 15 minutes while you heat your grill or oven.
Make the healthy BBQ sauce. In a small saucepan, whisk tomato sauce, tomato paste, apple cider vinegar, Worcestershire, honey, smoked paprika, garlic powder, chili flakes, salt, and pepper. Simmer over low heat for 5–7 minutes until slightly thick. Taste and adjust: add vinegar for tang, honey for sweetness, or a pinch of salt if needed.
Choose your cooking method. Grill: Heat to medium (375–400°F).
Oil the grates lightly. Grill chicken skin-side down first for 4–6 minutes to get color, then flip. Cook covered, turning occasionally, until almost done (internal temp about 160°F for breasts, 170°F for thighs).
Oven: Preheat to 425°F.
Place chicken on a rimmed sheet pan with a rack if you have one. Roast 20–30 minutes depending on cut and size.
Air fryer: 380°F for 16–22 minutes, flipping halfway, until near target temp.
Glaze near the end. Brush on a thin layer of BBQ sauce during the last 5–8 minutes of cooking. This keeps sugars from burning while still giving you that shiny, sticky finish.
Finish hot for caramelization. On the grill, give it 1–2 minutes per side over higher heat to set the glaze.
In the oven or air fryer, switch to broil for 1–3 minutes, watching closely. You want slight char, not blackened.
Check doneness. Use an instant-read thermometer. Aim for 165°F for breasts and 175°F for thighs.
Rest 5–10 minutes so juices settle.
Serve smart. Add a squeeze of lemon and a sprinkle of herbs. Pair with grilled vegetables, a crunchy slaw, or corn on the cob for a balanced plate.